Information Collection and Use Friends collects personally identifiable information when you register for an account, when you use certain services, and when you enter promotions and contests sponsored by Friends. The Site may also receive personally identifiable information from our business partners. When you register with a website operated by Friends, use certain services, complete surveys or enter promotions or contests, we may ask for your name, email address, birth date, shipping address, and certain other specified information requested in surveys, promotions and contests. Once you register with a website operated by Friends and sign in to our services, you are not anonymous to us. Websites operated by Friends also automatically receives and records information on our server logs from your browser including your IP address, cookie information and the page you requested. Friends uses information for three general purposes: to customize the advertising and content you see, to fulfill your requests for certain products and services, and to contact you about specials, promotions, contests, brand news and events.