Meet Our New CCO

Christina Aguilera has joined the Fun Wine team as Chief Culture Officer.

The iconic music artist will work alongside Fun Wine’s Founder and CEO, Joe Peleg to help continue our global expansion. 

On joining the company, Christina said: "I am thrilled with this opportunity to be Fun Wine's, Chief Culture Officer. In addition to being a wine enthusiast, I am a believer in encouraging self-expression, which aligns with Fun Wine's colorful and creative aesthetic. My first collaboration with the brand will kick off my role as Chief Culture Officer in the most special way, as we celebrate individualism, fun, creativity, and culture with the LGBTQ+ Community for Pride Month on June 8th and 9th at our Merch Pop-Up Shop!"

Taste Beyond Boundaries

True Fun Comes in Bold Flavors

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Taste Beyond Boundaries

True Fun Comes in Bold Flavors

Learn More

The Vision of A New Possible

Yes, we always aim to look as good as we taste.

So… where does our one-of-a-kind vibe come from? FUN WINE is inspired by music, art and fashion, and of course the vibrant culture and vibe of Miami. We collaborated with Miguel Paredes, a New York City-raised artist who takes graffiti art to the next level. Miguel’s boundary-busting vision has lit up city streets and galleries and collections around the world.

Bottles or billboards. Walls or sidewalks. True creativity can’t be contained.


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What makes FUN WINE different

FUN WINE is flavor first
embodies who you are and how you live without sacrificing quality or taste
- a mindset, an attitude, your lifestyleFUN WINE - “is fire” 

Fun Wine is a low-alcohol (5.5%), carbonated flavored wine made with all natural flavors and sweetened with Monk Fruit.

- all about quality, authenticity, freedom and creative expression. We’ve delivered Miami in a bottle - inspired by the flavors of the city, the vibrant multi-cultural scene, where art, music and fashion collide and “everyday” is a reason to have FUN WINE

More flavor - less sugar
More fun - less alcohol
More natural - less guilt

What is the best way to enjoy FUN WINE?

The best way is cold or on the rocks, with friends, family, outdoors or indoors. Just simply take it with you to every FUNtastic occasion!

What is Monk Fruit?

Monk fruit is popular worldwide as a healthier sweetener alternative. The sacred fruit was discovered over a thousand years ago in China’s remote highlands and prized for its sweetness.

Unlike other sweeteners that get their sweetness from fructose or sucrose, Monk Fruit gets it from antioxidants called mogrosides.

Monk fruit has zero glycemic impact and zero calories. Monk fruit doesn’t have the bitter aftertaste of other sweeteners; it has a pure, sweet taste and the closest flavor profile to sugar.

Monk fruit is becoming more popular worldwide as a healthier sweetener alternative, but many people still see it as a mystery. Over a thousand years ago, the sacred fruit was discovered in China’s remote highlands and prized for its sweetness.

I’m an Influencer/Brand and I’d like to work with FUN WINE

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